Pictured (left to right): Sarah Mullins, Co-Founder & VP for People and Purpose, Zane Adams, Co-Founder & EVP of Strategy & Development, David Gray, CEO, and Jeannine Buscher, Co-Founder & EVP of Innovation
From a small kitchen in Asheville, NC, two mothers with a purpose and passion for fermentation began making kombucha as a healthy alternative for their kids. From gifting jars to friends, families, neighbors and eventually selling through farmers markets—our shelves and countertops were quickly overflowing with kombucha.
We took our small-batch home production to a warehouse on a 180-acre farm in the mountains of Southern Appalachia. Unwaveringly dedicated to our mission, the whole team decided this wouldn’t just be our office, but our home. Brewing together, working together, living together, and taking on every hardship together.
In 2017 Buchi moved to a 30,000 sq ft brewery and began to see a need for more affordable and accessible functional beverages. So we began putting focus on private label kombucha.
In 2020 we completed our transition to FedUp Foods P.B.C — a next generation private-label manufacturer. Currently, we are the largest private label manufacturing platform focused on fermented functional beverages in North America.
Leading Green, founded by Kathryn Beattie, is dedicated to developing and promoting a sustainable, local food network across the Southeast. They provide access to fresh, local food by moving local food from farms to retailers, restaurants and homes, all while prioritizing minimal environmental impact.
In 2020, we asked the difficult question: What if we could shift our food system from being a major contributor to climate change to one that actually helps us become more climate resilient?
Thus FedUp Foods was born! Built on the belief that everyone deserves access to healthy, nutrient-dense foods — and private label is the most effective way to get there.
We vet and validate each supplier we work with, giving preference to those that meet robust third-party social and environmental criteria. Preference is also given to independent, woman, and minority-owned suppliers, as well as those located within 150 miles of our brewery – when price and quality are equal.
We believe that everything is interconnected and are very mindful of our footprint, especially when it comes to sourcing. Our Sugar supplier has the only closed-loop sugarcane process in the world and is carbon neutral.
Motivated to make good on our sustainability mission, we redirected our business to a domestic manufacturer— reducing our carbon footprint by up to 85%.
