Community-centered, women-owned and values-driven since our founding in 2008

Our purpose is to craft delicious, high-quality, functional beverages, invest in the regeneration of our planet, and use business as a conduit for positive social impact.

Our Story

From Farmer's Markets to Fermentation Leaders

Pictured (left to right): Sarah Mullins, Co-Founder & VP for People and Purpose, Zane Adams, Co-Founder & EVP of Strategy & Development, David Gray, CEO, and Jeannine Buscher, Co-Founder & EVP of Innovation

From a small kitchen in Asheville, NC, two mothers with a purpose and passion for fermentation began making kombucha as a healthy alternative for their kids. From gifting jars to friends, families, neighbors and eventually selling through farmers markets—our shelves and countertops were quickly overflowing with kombucha.

We took our small-batch home production to a warehouse on a 180-acre farm in the mountains of Southern Appalachia. Unwaveringly dedicated to our mission, the whole team decided this wouldn’t just be our office, but our home. Brewing together, working together, living together, and taking on every hardship together.

In 2017 Buchi moved to a 30,000 sq ft brewery and began to see a need for more affordable and accessible functional beverages. So we began putting focus on private label kombucha.

In 2020 we completed our transition to FedUp Foods P.B.C — a next generation private-label manufacturer. Currently, we are the largest private label manufacturing platform focused on fermented functional beverages in North America.

Benefit Corporation
Creating a better business ecosystem with people & planet at the forefront

In 2020, we asked the difficult question: What if we could shift our food system from being a major contributor to climate change to one that actually helps us become more climate resilient?

Thus FedUp Foods was born! Built on the belief that everyone deserves access to healthy, nutrient-dense foods — and private label is the most effective way to get there.


Responsible Sourcing

We’re passionate and committed to doing the hard work, to evolve and change, while keeping people, our purpose, and our planet at the forefront.

Buchi Employee Opening Sugar

Sourcing with Intention

We vet and validate each supplier we work with, giving preference to those that meet robust third-party social and environmental criteria. Preference is also given to independent, woman, and minority-owned suppliers, as well as those located within 150 miles of our brewery – when price and quality are equal.

Buchi Employee Pouring Sugar form Native Organics

Regenerative Sugar

We believe that everything is interconnected and are very mindful of our footprint, especially when it comes to sourcing. Our Sugar supplier has the only closed-loop sugarcane process in the world and is carbon neutral.

Inside the Brewery, palettes of Glass bottles

Reducing Our Carbon Footprint

Motivated to make good on our sustainability mission, we redirected our business to a domestic manufacturer— reducing our carbon footprint by up to 85%.⁠